How to improve restaurant turnover through big data?

Everyone says it’s the era of big data, so what’s the significance of big data for catering industry operators? Can it help themimprove restaurant turnover?

For users, to know whether a restaurant is good or not, the first time is to open the APP to learn about the restaurant’s evaluation, public praise, how many people have been there and other information, which is the experience of marketing, but also the power of big data.

It is not easy for the restaurant owner to create such “universal praise”, but it is of great use for the restaurant to adjust its business condition to know the user’s evaluation by means of intelligent cash register and so on. The purpose of big data is to turn uncertainty into certainty.

Where does the data to improve restaurant turnover come from?

Every customer in the restaurant is a valuable piece of data

In the past, shopkeepers only cook dishes, collect money and keep accounts, but they do not know what the most people order, what is the most popular dish, customer consumption frequency, customer groups, customer unit price, peak passenger flow usually occurs in which time, inventory consumption, etc. The intelligent cash register can simplify and accelerate all kinds of catering processes, and intelligently organize and analyze business data, so as to help catering operators better understand customers and make better decisions.

In the past, the store mainly received takeout orders on the mobile phone, and then manually input them to the cash register to complete the collection and accounting. Now, the smart cash register can complete the takeout order receiving and settlement, and can also carry out group purchase discount verification and cancellation on different platforms. Store owners can even view the operating statements of catering stores at any time on the mobile phone, so as to achieve mobile management.

According to statistics, the large catering market has a market size of at least 5 trillion yuan, but the failure rate of the catering industry is as high as 20%. Relying on the big data collected and sorted by the smart cash register, the store can quickly respond to user needs, store location, dish research and development, inventory supply, precision marketing all have data basis, and can more targeted to improve the turnover of catering stores.